本書基于作者20多年的信息技術行業的工作經驗、豐富的區塊鏈企業投資經驗，通過跟蹤和研究行業發展，以及參與行業研討會和拜訪企業等方式，結合全球區塊鏈的關鍵核心應用案例，深入淺出地從區塊鏈對人們的影響切入，以人們深切體會的變化和體驗為基礎，為讀者普及了區塊鏈技術對人們日常生活和工作方式，以及社會結構產生的影響等。此外，作者預測了未來區塊鏈技術可以開拓的商業場景和機會，以讓人們更好地適應世界的變化。
孫霄漢上海竑觀資產管理有限公司管理合伙人/執行董事，復旦經濟學院-杜倫大學博士，亞洲區塊鏈學會榮譽顧問，東華大學區塊鏈實驗室高級顧問，西安電子科技大學區塊鏈孵化器創業創新導師，福布斯中國科技與投資的撰稿人，區塊鏈媒體-火星財經的專欄作者。曾任職福建星網銳捷網絡股份有限公司（A股上市公司）擔任副總經理，Dell（戴爾）科技集團擔任高級運營總監，主導的項目獲得"邁克.戴爾”總裁獎。主要研究及投資領域包括信息科技、半導體硬件設備、大數據、人工智能領域硬件和軟件、物聯網、區塊鏈等行業的技術發展路線、行業發展方向及其商業模式、價值鏈創新等，成功案例有：企查查、聚信立、倍業科技等投資項目。
目錄
第1章 區塊鏈對人們的影響···························································1
1.1 區塊鏈改變工作環境···························································1
1.1.1 公司模式的變化························································1
1.1.2 公司邊界越來越模糊··················································5
1.1.3 產品研發從迭代到裂變···············································5
1.1.4 員工激勵多元化························································8
1.2 區塊鏈改變生活方式···························································9
1.2.1 信息控制權交回用戶··················································9
1.2.2 點對點支付更便捷···················································10
1.2.3 就業更為靈活和自由················································11
1.2.4 信用社會促進交流···················································13
1.3 區塊鏈改變金融體系的分配方式··········································16
1.3.1 收入結構多元化······················································16
1.3.2 激勵機制程序化······················································18
1.3.3 分配方式公平化······················································20
第2章 區塊鏈開啟的商業機會······················································23
2.1 區塊鏈應用的三個層級······················································23
2.1.1 區塊鏈作為加密貨幣················································23
2.1.2 區塊鏈作為通證······················································24
2.1.3 區塊鏈作為分布式商業基礎設施································25
2.2 區塊鏈的核心優勢及可以解決的問題····································26
2.2.1 區塊鏈的核心優勢···················································26
2.2.2 可以解決的問題······················································27
2.3 區塊鏈賦予的新商業機會···················································45
2.3.1 金融科技的新范式···················································45
2.3.2 銀行結算的新業態···················································45
2.3.3 法律與政務的新變化················································47
2.3.4 傳統制造業的新機遇················································49
第3章 區塊鏈突破了新一代信息技術的界限····································51
3.1 當區塊鏈遇到物聯網·························································51
3.1.1 Web 3.0································································52
3.1.2 產品溯源與物聯網···················································55
3.1.3 工業互聯網與數字工廠·············································58
3.2 當區塊鏈遇到大數據·························································60
3.2.1 數字存證與法律維權················································60
3.2.2 數據加密與數據安全、數據共享································62
3.2.3 集中與分布式數據庫二分天下···································64
3.3 當區塊鏈遇到人工智能······················································65
3.3.1 智能合約與數字化交易·············································65
3.3.2 物聯網硬件設備更加安全、可擴展·····························67
3.3.3 機器之間可交易······················································70
第4章 區塊鏈重構數字化轉型的邏輯·············································75
4.1 服務模式轉型的趨勢·························································75
4.1.1 數據智能化····························································75
4.1.2 資源配置優化·························································77
4.1.3 重新定義數據智能的規則·········································80
4.1.4 重新定義生態體系···················································82
4.2 智能合約定義企業服務······················································84
4.2.1 智能合約定義服務產品·············································84
4.2.2 智能合約定義服務流程·············································86
4.2.3 智能合約定義服務方式·············································88
4.2.4 智能合約定義服務生態·············································90
4.3 構建可信區塊鏈應用生態···················································91
4.3.1 如何創建一個智能合約組織······································91
4.3.2 讓大規模協同成為現實·············································92
4.3.3 打造透明的信任機器················································94
第5章 創業者如何All In區塊鏈····················································97
5.1 創業者需知道的·······························································98
5.1.1 區塊鏈的技術價值···················································98
5.1.2 比特幣不是區塊鏈···················································99
5.1.3 區塊鏈商業生態系統···············································100
5.1.4 公有鏈·································································102
5.1.5 巨頭們對區塊鏈的態度············································104
5.1.6 區塊鏈與其他技術的相互影響··································105
5.2 創業者需關注的關鍵能力··················································107
5.2.1 對市場的傾聽能力··················································107
5.2.2 對市場的辨析能力··················································108
5.2.3 排除干擾能力························································109
5.3 創業者的思維模式···························································110
5.3.1 慢即快，少即多·····················································110
5.3.2 發散性和收斂性·····················································111
5.3.3 開放式和封閉式·····················································112
第6章 區塊鏈在金融服務領域的應用············································114
6.1 貿易金融·······································································114
6.1.1 云象區塊鏈開發的區塊鏈信用證流轉平臺···················114
6.1.2 云象區塊鏈的福費廷業務平臺··································116
6.1.3 云象區塊鏈開發的區塊鏈數字存證平臺······················117
6.1.4 浙商銀行的移動數字匯票平臺··································120
6.2 金融資產交易·································································122
6.2.1 云象區塊鏈開發的金融產品發行審核監管系統·············122
6.2.2 云象區塊鏈開發的區塊鏈股權交易平臺······················124
6.3 供應鏈金融····································································125
6.3.1 云象區塊鏈開發的供應鏈金融服務系統······················125
6.3.2 云象區塊鏈開發的區塊鏈互聯網支付·························127
6.3.3 供應鏈溯源：汽車身份標識管理·······························128
6.3.4 區塊鏈電子發票·····················································131
第7章 區塊鏈在實體經濟領域的應用············································133
7.1 區塊鏈+物聯網·······························································133
7.1.1 IOTA智能加油站···················································134
7.1.2 唯信工業企業生產安全數字化管理平臺······················135
7.1.3 可持續的時尚服務··················································137
7.2 區塊鏈+大數據·······························································138
7.2.1 數據隱私和確權：Zyskind········································139
7.2.2 紙貴科技版權存證系統············································141
7.3 醫療、工業、能源、農業領域的應用案例·····························142
7.3.1 醫療：Pokitdok和臨床試驗管理································142
7.3.2 工業：SKUChain云供應鏈平臺·································145
7.3.3 能源：互動式電網和能源即服務·······························147
7.3.4 農業：Ripe和Ambrosus··········································149
第8章 區塊鏈在社會領域的應用··················································153
8.1 社交、游戲領域的應用案例···············································153
8.1.1 社交：CastBox和ENT············································153
8.1.2 游戲：Cryptokitties迷戀貓和加密兔···························155
8.2 旅游、娛樂領域的應用案例···············································157
8.2.1 旅游：Winding Tree和Cool Cousin································157
8.2.2 娛樂：Choon和OMI··············································160
8.3 房地產領域的應用案例·····················································166
8.3.1 ChromaWay房產中介·············································166
8.3.2 Propy··································································168
第9章 區塊鏈在公共服務領域的應用············································170
9.1 公益福利領域的應用案例··················································170
9.1.1 Follow My Vote投票軟件·········································170
9.1.2 BitGive慈善基金會················································172
9.1.3 BitNation項目·······················································173
9.2 政務管理領域的應用案例··················································174
9.2.1 E-Estonia······························································175
9.2.2 Zug數字ID··························································175
9.3 文化教育領域的應用案例··················································178
9.3.1 EDUBLOCS項目···················································178
9.3.2 DISCIPLINA項目··················································179
9.3.3 Blockcerts學歷認證平臺··········································181
附錄A 區塊鏈項目的價值評估模型················································182
附錄B 區塊鏈常用術語（A～Z）··················································185
結語··························································································195
參考文獻····················································································197
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