隨著我國改革開放和社會主義市場經濟的快速推進，中國經濟已經連續30多年保持著持續高速增長的態勢，并進入了一個最為活躍的經濟發展時期。近年來，隨著我國加入WTO后有關承諾條款的逐步兌現，眾多外資工商企業紛紛搶灘登陸、進軍中國市場，不僅使我國迅速融入全球經濟一體化進程，而且也更加凸顯中國市場的國際化特征。
外向型經濟依靠外語工具支撐，國際貿易、商務活動的順利開展需要大批英語人才作保證。商務英語涉及國際貿易、商務往來、通關報檢、運輸倉儲、會展旅游等各領域，并在國際交往、商務活動、文化交流、促進經濟發展、豐富社會生活、構建和諧社會、弘揚中華文化等方面發揮著越來越大的作用，因而成為我國經濟發展的重要支撐，在我國外向型經濟發展中占有舉足輕重的位置。
當前，面對世界經濟的迅猛發展和國際市場激烈競爭的壓力，我國企業要生存就必須走出國門，中國經濟要發展就必須參與國際競爭。為此急需大量既懂專業知識，又掌握外語工具的新型商務英語人才。加強商務英語的推廣普及，加速商務英語專業知識技能型應用人才的培養，已成為我國經濟轉型發展亟待解決的問題。
需求促進專業建設，市場驅動人才培養，針對我國高校商務英語教材陳舊，知識老化而急需更新的問題，為了配合“北京市國際化大都市”的建設，適應國家經濟發展、滿足社會商務英語人才市場需求，扶助“中、小、微”企業發展，也為了解決學生就業問題，在北京聯合大學、燕山大學、北京交通大學、山西大學、北方工業大學、鄭州大學等全國10多所高校的支持下，我們組織多年從事商務英語教學和實踐活動的國內知名專家教授及業界精英，共同精心編撰了此套教材，旨在提高我國商務英語專業大學生和從業者的專業技術素質，更好地服務于我國外向型經濟。
本套教材作為普通高等院校商務英語專業的特色教材，融入了商務英語最新教學理念，強化“聽、說、讀、寫、譯”理論與實踐的緊密結合，注重崗位技能應用方法、應用能力的培養訓練，并為中國教育部考試中心與英國劍橋大學考試委員會聯合組織的劍橋商務英語證書（Business English Certificate)考試打好基礎。
本套系列教材根據高等院�！吧虅沼⒄Z”專業教學大綱和課程設置，包括： 《商務英語閱讀》、《商務英語寫作》等5本教材。教材的出版對商務英語從業人員的教育培訓，對幫助學生盡快熟悉商務英語操作規程與業務服務，畢業后能夠順利走上社會具有特殊意義。
本套教材既可作為普通高等院校“商務英語”專業教學的首選教材，也可以作為商務、貿易、工商企業在職員工的培訓教材。
牟惟仲
2013年10月
Chapter 1 Language Style and Tone of Business Writing
1.1 Introduction
1.2 Language Style and Tone of Business Writing
Chapter 2 Basic Business Letter Format
2.1 Definition and Purpose of a Business Letter
2.2 Common Types of Business Letters
2.3 The Basic Format of a Business Letter
2.4 Letter Styles
2.5 Punctuation Styles
2.6 Guidelines for Writing English Business Letters
2.7 Styles of Envelope Addresses
2.8 Useful Expressions
Exercises: Basic Business Letter Format
Chapter 3 Notes
3.1 Introduction
3.2 Parts of a Note
3.3 Guidelines for Planning and Organizing Notes
3.4 Guidelines for Writing Notes
3.5 Sample Notes
3.6 Useful Expressions
Exercises: Writing Notes
Chapter 4 Faxes
4.1 Introduction
4.2 Parts of a Fax
4.3 Guidelines for Planning and Organizing Faxes
4.4 Guidelines for Writing Faxes
4.5 Sample Faxes
4.6 Useful Expressions
Exercises: Writing Faxes
Chapter 5 Email
5.1 Introduction
5.2 Parts of an Email
5.3 Guidelines for Planning and Organizing Emails
5.4 Guidelines for Writing Emails
5.5 Sample Emails
5.6 Useful Expressions
Exercises: Writing Emails
Chapter 6 Memo
6.1 Introduction
6.2 Parts of a Memo
6.3 Guidelines for Planning and Organizing Memos
6.4 Guidelines for Writing Memos
6.5 Sample Memos
6.6 Useful Expressions
Exercises: Writing Memos
Chapter 7 Minutes
7.1 Introduction
7.2 Parts of a Minute
7.3 Guidelines for Planning and Organizing Minutes
7.4 Guidelines for Writing Minutes
7.5 Sample Minutes
7.6 Useful Expressions
Exercises: Writing Minutes
Chapter 8 Invitation Cards and Letters
8.1 Introduction
8.2 Parts of an Invitation Cards and Letter
8.3 Guidelines for Planning and Organizing Invitations
8.4 Guidelines for Writing Invitations
8.5 Sample Invitations
8.6 Useful Expressions
Exercises: Writing Invitation Cards and Letters
Chapter 9 Letters of Apology
9.1 Introduction
9.2 Parts of an Apology Letter
9.3 Guidelines for Planning and Organizing Apology Letters
9.4 Guidelines for Writing Apology Letters
9.5 Sample Apology Letters
9.6 Useful Expressions
Exercises: Writing Apology Letters
Chapter 10 Letters of Complaint
10.1 Introduction
10.2 Parts of a Complaint Letter
10.3 Guidelines for Planning and Organizing Complaint Letters
10.4 Guidelines for Writing Complaint Letters
10.5 Sample Complaint Letters
10.6 Useful Expressions
Exercises: Writing Complaint Letters
Chapter 11 Letters of Adjustment
11.1 Introduction
11.2 Parts of an Adjustment Letter
11.3 Guidelines for Planning and Organizing Adjustment Letters
11.4 Guidelines for Writing Adjustment Letters
11.5 Sample Adjustment Letters
11.6 Useful Expressions
Exercises: Writing Adjustment Letters
Chapter 12 Letters of Application
12.1 Introduction
12.2 Parts of an Application Letter
12.3 Guidelines for Planning and Organizing Application Letters
12.4 Guidelines for Writing Application Letters
12.5 Sample Application Letters
12.6 Useful Expressions
Exercises: Writing Application Letters
Chapter 13 Letters of Inquiry
13.1 Introduction
13.2 Parts of an Inquiry Letter
13.3 Guidelines for Planning and Organizing Inquiry Letters
13.4 Guidelines for Writing Inquiry Letters
13.5 Sample Inquiry Letters
13.6 Useful Expressions
Exercises: Writing Inquiry Letters
Chapter 14 Order Letters
14.1 Introduction
14.2 Parts of an Order Letter
14.3 Guidelines for Planning and Organizing Order Letters
14.4 Guidelines for Writing Order Letters
14.5 Sample Orders
14.6 Useful Expressions
Exercises: Writing Order Letters
Chapter 15 Business Reports
15.1 Introduction
15.2 Parts of a Business Report
15.3 Guidelines for Planning and Organizing Business Reports
15.4 Guidelines for Writing Business Reports
15.5 Sample Business Reports
15.6 Useful Expressions
Exercises: Writing Business Reports
Chapter 16 Business Proposals
16.1 Introduction
16.2 Parts of a Business Proposal
16.3 Guidelines for Planning and Organizing Business Proposals
16.4 Guidelines for Writing Business Proposals
16.5 Sample Business Proposals
16.6 Useful Expressions
Exercises: Writing Business Proposals
References
新書資訊