楊昆、宋曉星主編的這本《商務(wù)英語(yǔ)聽(tīng)說(shuō)》根據(jù)高等院校英語(yǔ)專業(yè)教學(xué)大綱的要求,按照劍橋商務(wù)英語(yǔ)證書(shū)考試的模式,并結(jié)合中國(guó)學(xué)生的特點(diǎn)編寫(xiě)。全書(shū)15個(gè)單元,以企業(yè)日常商務(wù)活動(dòng)內(nèi)容為主,每單元包括6個(gè)部分:學(xué)習(xí)目標(biāo)、熱身練習(xí)、聽(tīng)力訓(xùn)練、情景對(duì)話、語(yǔ)言要點(diǎn)和口語(yǔ)訓(xùn)練。在編排上以具體的商務(wù)場(chǎng)景為主線,突出語(yǔ)言結(jié)構(gòu)和功能,注重聽(tīng)說(shuō)訓(xùn)練有機(jī)結(jié)合。
《商務(wù)英語(yǔ)聽(tīng)說(shuō)》既適用于本科英語(yǔ)、國(guó)際貿(mào)易、工商管理、經(jīng)濟(jì)管理等專業(yè)的教學(xué),也可作為商務(wù)英語(yǔ)工作者的崗位培訓(xùn)教材,對(duì)于廣大參加劍橋商務(wù)英語(yǔ)證書(shū)考試者亦是一本非常有益的考試輔導(dǎo)手冊(cè)。
外語(yǔ)既是敲門(mén)磚,也是對(duì)外交流的主要工具。商務(wù)英語(yǔ)是開(kāi)展國(guó)際化經(jīng)濟(jì)活動(dòng)的基礎(chǔ),也是提升涉外企業(yè)核心競(jìng)爭(zhēng)力的關(guān)鍵。商務(wù)英語(yǔ)在國(guó)際貿(mào)易、商務(wù)活動(dòng)、商務(wù)談判、商務(wù)會(huì)議、市場(chǎng)營(yíng)銷、會(huì)展旅游、涉外文化交流合作中發(fā)揮著非常重要的作用,并在我國(guó)服務(wù)經(jīng)濟(jì)中占有極其重要的位置,因而越來(lái)越受到我國(guó)教育界與企業(yè)界的高度重視。
商務(wù)英語(yǔ)聽(tīng)說(shuō)是商務(wù)英語(yǔ)專業(yè)非常重要的課程,也是涉外企業(yè)就業(yè)者所必須熟練掌握的基本知識(shí)技能。當(dāng)前,面對(duì)全球經(jīng)濟(jì)一體化進(jìn)程的加快和國(guó)際商貿(mào)激烈的市場(chǎng)競(jìng)爭(zhēng),對(duì)從業(yè)者專業(yè)技術(shù)素質(zhì)的要求越來(lái)越高,社會(huì)經(jīng)濟(jì)發(fā)展和國(guó)家產(chǎn)業(yè)變革急需大量具有理論知識(shí)與實(shí)際操作技能的商務(wù)英語(yǔ)聽(tīng)說(shuō)專門(mén)人才。保障我國(guó)外向型產(chǎn)業(yè)經(jīng)濟(jì)活動(dòng)的順利運(yùn)轉(zhuǎn),加強(qiáng)現(xiàn)代商務(wù)英語(yǔ)從業(yè)者應(yīng)用技能培訓(xùn),強(qiáng)化專業(yè)業(yè)務(wù)素質(zhì)培養(yǎng),既是加快我國(guó)與國(guó)際經(jīng)濟(jì)接軌的戰(zhàn)略選擇,也是本教材出版的目的和意義。
《商務(wù)英語(yǔ)聽(tīng)說(shuō)》是一本具有全球化視野和鮮明時(shí)代特征的教材。本書(shū)根據(jù)國(guó)際商貿(mào)和我國(guó)涉外經(jīng)濟(jì)發(fā)展的新形勢(shì),依據(jù)高等院校英語(yǔ)專業(yè)教學(xué)大綱要求,按照劍橋商務(wù)英語(yǔ)證書(shū)考試的模式,并結(jié)合商務(wù)英語(yǔ)聽(tīng)說(shuō)的語(yǔ)言特點(diǎn)和翻譯原則編寫(xiě)而成。全書(shū)共15個(gè)單元,以企業(yè)日常商務(wù)活動(dòng)內(nèi)容為主,每單元包括6個(gè)部分: 學(xué)習(xí)目標(biāo)、熱身練習(xí)、聽(tīng)力訓(xùn)練、情景對(duì)話、語(yǔ)言要點(diǎn)和口語(yǔ)訓(xùn)練。在編排上以具體的商務(wù)場(chǎng)景為主線,突出語(yǔ)言結(jié)構(gòu)和功能、聽(tīng)說(shuō)訓(xùn)練的有機(jī)結(jié)合。
本書(shū)作為高等教育商務(wù)英語(yǔ)專業(yè)的特色英語(yǔ)教材,嚴(yán)格按照國(guó)家教育部關(guān)于商務(wù)英語(yǔ)本科“培養(yǎng)具有扎實(shí)的英語(yǔ)基礎(chǔ),寬闊的國(guó)際化視野,合理的國(guó)際商務(wù)知識(shí)與技能,掌握經(jīng)濟(jì)、管理和法學(xué)等相關(guān)學(xué)科的基本知識(shí)和理論,具備較高人文素養(yǎng)和跨文化交際與溝通能力的復(fù)合型人才”的教育教學(xué)要求,根據(jù)教育教學(xué)改革與國(guó)際商貿(mào)業(yè)務(wù)接軌的實(shí)際需要,設(shè)計(jì)教材的體例和內(nèi)容,使其更貼近現(xiàn)代經(jīng)濟(jì)發(fā)展實(shí)際,更符合社會(huì)用人和學(xué)生就業(yè)需要,從而更好地為國(guó)家經(jīng)濟(jì)建設(shè)服務(wù)。
由于本書(shū)融入了商務(wù)英語(yǔ)聽(tīng)說(shuō)最新的實(shí)踐教學(xué)理念,力求嚴(yán)謹(jǐn),注重與時(shí)俱進(jìn),具有結(jié)構(gòu)合理、流程清晰、知識(shí)系統(tǒng)、內(nèi)容翔實(shí)、語(yǔ)言真實(shí)自然、練習(xí)形式活潑多樣、突出實(shí)用性、注重應(yīng)用性等特點(diǎn),并為參加中國(guó)教育部考試中心與英國(guó)劍橋大學(xué)考試委員會(huì)聯(lián)合組織的劍橋商務(wù)英語(yǔ)證書(shū)(Business English Certificate)考試打好基礎(chǔ),因此本書(shū)既可以作為高校本科、專升本及自學(xué)考試商務(wù)英語(yǔ)、國(guó)際貿(mào)易、工商管理、經(jīng)濟(jì)管理等專業(yè)教學(xué)的首選教材,也可以作為商務(wù)翻譯工作者的崗位培訓(xùn)教材,對(duì)于廣大參加劍橋商務(wù)英語(yǔ)證書(shū)考試者亦是一本非常有益的考試輔導(dǎo)手冊(cè)。
本教材已被北京聯(lián)合大學(xué)列為“十二五”校級(jí)本科規(guī)劃教材建設(shè)項(xiàng)目。
本教材由李大軍進(jìn)行總體方案策劃并具體組織,楊昆和宋曉星主編,楊昆統(tǒng)改全稿,由具有豐富教學(xué)與實(shí)踐經(jīng)驗(yàn)的商務(wù)英語(yǔ)專家張殿恩教授審訂。作者分工: 牟惟仲(序言),楊昆(第1單元、第2單元、第3單元、第4單元、第8單元),懷寧寧(第3單元、第8單元),鄭毅(第5單元、第7單元),周志杰(第6單元、第11單元),劉麗霞(第9單元、第10單元),宋曉星(第12單元),楊昆、李崢(第13單元),楊昆、安錦蘭(第14單元),楊昆、胡嫣茹(第15單元),華燕萍(文字修改和版式調(diào)整),李曉新(制作教學(xué)課件)。
在教材編著過(guò)程中,我們參閱借鑒了國(guó)內(nèi)外有關(guān)商務(wù)英語(yǔ)聽(tīng)說(shuō)等方面的最新書(shū)刊資料,并得到有關(guān)專家教授和商貿(mào)企業(yè)經(jīng)理的具體指導(dǎo),在此一并致謝。為配合本書(shū)的使用,我們提供配套的電子課件,讀者可以從清華大學(xué)出版社網(wǎng)站(www.tup.com.cn)免費(fèi)下載。限于編者的水平及經(jīng)驗(yàn),書(shū)中紕漏在所難免,懇請(qǐng)同行和讀者批評(píng)指正。
編者
2013年12月
Umt 1 Selhng Yourself
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Meeting and greeting a stranger
Dialogue 2 Making introduction in a business setting
Useful Expressions for Business Greeting and Introduction
Speaking Practice
Unit 2 New Patterns of Working
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Benefits and challenges of job sharing
Dialogue 2 Teamwork Umt 1 Selhng Yourself
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Meeting and greeting a stranger
Dialogue 2 Making introduction in a business setting
Useful Expressions for Business Greeting and Introduction
Speaking Practice
Unit 2 New Patterns of Working
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Benefits and challenges of job sharing
Dialogue 2 Teamwork
Useful Expressions for Talking about Jobs
Speaking Practice
Unit 3 Job Interview and Recruitment
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Job interview
Dialogue 2 Career objective
Useful Expressions for Business Interview and Recruitment
Speaking Practice
Unit 4 Career Development and Appraisal
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 A performance review meeting
Dialogue 2 After performance review meeting
Useful Expressions for Performance Appraisal Meetings
Speaking Practice
Unit 5 Office Jobs and Etiquettes
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 First clay of work
Dialogue 2 Office lunch
Useful Expressions for Office Rules and Etiquettes
Speaking Practice
Unit 6 Receiving Clients
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Calling and receiving a client at a banquet
Dialogue 2 Saying farewell with clients
Useful Expressions for Receiving Clients
Speaking Practice
Unit 7 Business Calls
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Deliveries and suppliers
Dialogue 2 Placing an order
Useful Expressions for Telephone English
Speaking Practice
Unit 8 Business Travel
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 The first business trip
Dialogue 2 A business travel
Useful Expressions for Business Travel
Speaking Practice
Unit 9 Marketing Strategy
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Market research
Dialogue 2 Sales promotion
Useful Expressions for Marketing
Speakinq Practice
Unit 10 Product Launch
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Introduction of presentation
Dialogue 2 Body of presentation
Dialogue 3 Conclusion of presentation
Dialogue 4 Discussing items
Useful Expressions for Business Presentations
Speaking Practice
Unit 11 Business Negotiations
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Negotiating discount
Dialogue 2 Negotiating on terms and conditions of the contract
Useful Expressions for Business Negotiations
Speaking Practice
Unit 12 Complaints and Disputes
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Dealing with an angry client
Dialogue 2 Dealing with unhappy employees
Useful Expressions for Making Complaints and Apologizing
Speaking Practice
Unit 13 Business Meetings
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Booking the conference room
Dialogue 2 Chairing a meeting
Useful Expressions for Business Meetings
Speaking Practice
Unit 14 Company Result
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Shareholders
Dialogue 2 Presenting annual report to staff
Useful Expressions for Description of Trend
Speaking Practice
Unit 15 Global Business
Lead-in
Listening Practice
Situational Dialogues
Dialogue 1 Market entry
Dialogue 2 Company relocation
Useful Expressions for Global Business
Speaking Practice
References