本書旨在對(duì)學(xué)習(xí)者進(jìn)行全面而嚴(yán)格的商務(wù)英語基礎(chǔ)理論教育及英語語言技能培訓(xùn)，讓學(xué)習(xí)者在閱讀和理解商務(wù)英語文章的基礎(chǔ)上，既能學(xué)習(xí)豐富的商務(wù)知識(shí)，又能熟悉一些商務(wù)方面的英語表達(dá)，以便提高跨文化商務(wù)交際水平。
本書適用于商務(wù)英語專業(yè)的學(xué)生，同時(shí)也適合作對(duì)外經(jīng)貿(mào)、財(cái)政金融、工商管理等專業(yè)的教材，還可作為從事國際商務(wù)經(jīng)貿(mào)工作人員的重要參考資料。
增強(qiáng)語言練習(xí)不能滿足這種需要。《商務(wù)英語報(bào)刊選讀》基于培養(yǎng)專業(yè)的商務(wù)英語人才，使學(xué)生向通曉國際經(jīng)貿(mào)基本知識(shí)和實(shí)務(wù)的方向發(fā)展，成為具有較強(qiáng)溝通能力、應(yīng)用能力和較高綜合素質(zhì)的復(fù)合型商務(wù)英語專門人才。
董曉波，博士，教授，博士生導(dǎo)師，中國法律語言研究會(huì)常務(wù)理事，中國譯協(xié)法律翻譯委員會(huì)委員，江蘇省人民政府地方性法規(guī)譯審專家，江蘇國際法治動(dòng)態(tài)研究中心負(fù)責(zé)人，主持國家社科基金項(xiàng)目“我國法律法規(guī)翻譯的統(tǒng)一與規(guī)范化研究”。
Unit 1 Capital Markets1
Text A Banking Industry 1
Text B Stock Exchange 10
Supplementary Reading American Stock Markets— Reversal of Fortune 18
Unit 2 International Marketing 22
Text A Business Planning— Marketing Planning 22
Text B Supporting Of?ine Campaign Launches with Online Marketing30
Supplementary Reading Online-coupon Firms— Groupon Anxiety36
Unit 3 Business Elite 42
Text A The Resurrection of Steve Jobs
— That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger …………42
Text B Ann Moore:The CEO of Time48
Supplementary Reading Steve Jobs and the iPad of Hope
— Apple’s Innovation Machine Churns out Another Game-changing Device53
Unit 4 E-Commerce 62
Text A In E-Commerce，More Is More 62
Text B The Alibaba E-Commerce Empire 69
Supplementary Reading Online Shopping:Selling Becomes Sociable75
Unit 5 Economic Globalization and Multinational Corporation80
Text A Globalization vsEconomic Sovereignty 80
Text B The World’s Top Choice —
China Remains the Most Popular Destination for Foreign Direct Investment 88
Supplementary Reading McDonald’s Eyes Growing Presence in Local Market93
Unit 6 Economic Regulations and Law98
Text A USSets 21st Century Goal:Building a Better Patent Of?ce 98
Text B Anti-Trust Law Treats“All Firms Equally”over 140 Cases Handled:
Rules in Line with International Principles 105
Supplementary Reading China E-Commerce Giant Launches Campaign to Fight Online Piracy112
Unit 7 Human Resources Management 118
Text A Capturing the State of Human Resources in an Annual Report 118
Text B The Tech Effect on Human Resources 127
Supplementary Reading Risk Management and Human Resources Team up to Cut Absence Costs134
Unit 8 Advertising and Publicity 145
Text A Internet Advertising145
Text B Beijing Tries to Push Beyond“Made in China”151
Supplementary Reading The Harder Hard Sell 160
Unit 9 Training173
Text A Training the Trainer 173
Text B Training Needs Assessment:A Must for Developing an Effective Training Program 181
Supplementary Reading An Innovative Method for Role-speci?c Quality-training Evaluation191
Unit 10 Corporate Culture198
Text A What Is Corporate Culture? 198
Text B Four Steps to Go Green Like eBay— Starting with Employees 206
Supplementary Reading The Fall of a Corporate Queen212
Unit 11 Business Ethics and Corprate Social Responsibility 219
Text A The Corporate Responsibility Commitment219
Text B Controversial Chemical Poses Challenge for Colgate-Palmolive 226
Supplementary Reading Toyota Recall:Five Critical Lessons 235
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