J·保羅·彼得、詹姆斯·H·唐納利所著的《市場營銷專業英語教程(第13版雙語改編版大學專業英語系列教材)》系統介紹了戰略規劃與營銷管理的過程、營銷研究、消費者行為、新產品規劃與開發、銷售策略、定價策略、營銷服務、全球營銷等市場營銷所涉及的專業知識。
《市場營銷專業英語教程(第13版雙語改編版大學專業英語系列教材)》適合商務英語專科和本科高年級學生作為行業和專業英語課教材使用，也可以作為經濟管理類專業學生的選修課教材使用。
Chapter 1 Strategic Planning and the Marketing Management Process
The Marketing Concept
What Is Marketing?
What Is Strategic Planning?
Strategic Planning and Marketing Management
The Strategic Planning Process
The Complete Strategic Plan
The Marketing Management Process
Situation Analysis
Marketing Planning
Implementation and Control of the Marketing Plan
Marketing Information Systems and Marketing Research
The Strategic Plan, the Marketing Plan, and Other
Functional Area Plans
Marketing's Role in Cross-Functional Strategic Planning Chapter 1 Strategic Planning and the Marketing Management Process
The Marketing Concept
What Is Marketing?
What Is Strategic Planning?
Strategic Planning and Marketing Management
The Strategic Planning Process
The Complete Strategic Plan
The Marketing Management Process
Situation Analysis
Marketing Planning
Implementation and Control of the Marketing Plan
Marketing Information Systems and Marketing Research
The Strategic Plan, the Marketing Plan, and Other
Functional Area Plans
Marketing's Role in Cross-Functional Strategic Planning
Summary
Chapter 2 Marketing Research: Process and Systems for Decision Making
Chapter 3 Consumer Behavior
Chapter 4 Business, Government and Institutional Buying
Chapter 5 Market Segmentation
Chapter 6 Product and Brand Strategy
Chapter 7 New Product Planning and Development
Chapter 8 Integrated Marketing Communications
Chapter 9 Personal Selling, Relationship Building, and Sales Management
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
Chapter 12 The Marketing of Services
Chapter 13 Global Marketing
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