本書是為數字媒體藝術和數字媒體技術專業英語課程編寫的教材。全書按照數字媒體范疇，共分為數字媒體產業、數字媒體藝術、數字媒體技術、數字媒體應用4個部分，17個單元。每個單元都包含課文、詞匯、注釋、練習和多篇閱讀材料。
本書可供應用型本科院校或大專院校數字媒體技術或數字媒體藝術專業師生教學使用，也可供教育技術專業、新聞傳播學類專業師生教學參考。
數字媒體專業英語（普通高等教育動畫與數字媒體專業規劃教材）從數字媒體自身入手闡述數字媒體的相關內容，從數字媒體產業、數字媒體藝術、數字媒體技術和數字媒體應用四方面，數字媒體現狀、波普藝術、計算機圖形學、增加現實、信息設計等17個側面，全面介紹了數字媒體的過去、現在和未來，內容涉及數字媒體概念、數字媒體產業、數字媒體美學、數字媒體技術和數字媒體應用。本書是一本真正意義的數字媒體專業英語教材。本書在內容編排方面注重圖文穿插，逼真的視覺效果將增強讀者對數字媒體形象的閱讀感受。
目錄
Chapter 1Industry Background
UNIT 1Digital Contemporary Life3
Text ADisney Buys Pixar3
Text BChinese Make Big Push into Animation9
Text CWeChat: The Chinese Chat App Stealing
Weibos
Thunder12
Reading Material7 Lessons You Can Learn
from Shooting
with a Camera Phone15
UNIT 2The Rise of Digital Media Industry19
Text ADigital Art in China19
Reading MaterialWall Street Has Made
Hillary Clinton a
Millionaire22
Chapter 2Art Background
UNIT 3Dadaism27
Text ADadaism27
Reading MaterialDuchamp31
UNIT 4Pop Art34
Text APop Art Pioneer Richard Hamilton Dies
at the Age
of 8934
Text BRestless Genius: Pablo Picasso37
Text CAndy Warhol and the Can That Sold the
World by Gary
Indiana40
Reading MaterialMy Mind
Split Open: Andy Warhols
Exploding Plastic
Inevitable44[1][2][1][3]UNIT 5Montage47
Text AMontage （filmmaking）47
Reading MaterialTaxi Driver （1976）51
Reading MaterialAvatar 3D Film Employs
Cutting Edge Visual Effects54
Chapter 3Technical Elements
UNIT 6Overview Of Computer61
Text AEvolution of Computer61
Reading MaterialWho Invented the
Computer?68
UNIT 7Multimedia Computer Technology72
Text AWindows Media Player 1272
Text BAdobe Fast Facts77
Text CAdobe Character Animator80
Reading MaterialWe Had No Idea84
UNIT 8Computer Graphics87
Text AApples First Macintosh
Turns 2587
Text BHow Mandelbrots Fractals
Changed the World90
Reading MaterialListening to Geometry93
Reading MaterialThe Backbone of Fractals:
Feedback and the Iterator95
Chapter 4Professional Outlook
UNIT 9Virtual Reality99
Text ABuilding a Digital Museum99
Text B5 Ways Virtual Reality Will Change
Education102
Text CDont Compare Virtual
Reality to the Smartphone107
Reading MaterialChinas Google Baidu is
Making Smart Glasses110
UNIT 10Augmented Reality112
Text A7 Ways Augmented Reality Will Improve
Your Life112
Text BCan Augmented Reality Help Save the
Print Publishing Industry?117
Text C（geolocation
augmented reality QR codes） Libraries120
Reading MaterialGPS App Keeps Drivers Eyes on the
Road123
UNIT 11New Media Advertisement126
Text AMobile Advertising Is Soaring While
Newspapers Continue Their
Inexorable Decline126
Text B8 Reasons to Join the Digital Media
and Advertising Industry129
Reading MaterialWhat is Digital Media?132
UNIT 12UI135
Text ARealism in UI Design135
Text BExperience vs Functiona Beautiful UI
is Not Always the Best UI139
Reading MaterialEyeCatching
Mobile App Interfaces with Sleek Gradient
Effect142
UNIT 13Web Design151
Text ADesign Trend: Ghost Buttons in
Website Design151
Text BHow To Create a Web Design Style
Guide156
Reading Material11 Web Design Trends for
2016164
UNIT 14Information Design171
Text AWhat Is Information Design?171
Text BPhysical, Cognitive, and Affective: A
Threepart Framework for
Information Design176
Reading MaterialAudible Information Design
in the New York City Subway
System: A Case Study180
UNIT 15Architectural Animation184
Text AMaking of Phoenix & Vieques House
Animation184
Reading MaterialArchitecture Software197
UNIT 16Visual Communication200
Text AType Basics200
Reading MaterialStyle Tiles and How They
Work205
UNIT 17Online Game211
Text AAngry Wingless Birds are Taking
Over211
Reading MaterialApple Buys Star Wars Tech
Firm Faceshift to up Its VR
Game219
Reading MaterialMicrosoft Pays $2.5bn for
Minecraft Maker Mojang220
參考文獻224
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