本書(shū)立足于中國(guó)對(duì)外開(kāi)放的大背景，本著為國(guó)家培養(yǎng)千千萬(wàn)萬(wàn)胸懷祖國(guó)、放眼全球、
經(jīng)營(yíng)世界的國(guó)際商務(wù)人才的理念而編寫(xiě)。本書(shū)致力于提高學(xué)生的國(guó)際商務(wù)理論水平，使其
在實(shí)踐中應(yīng)用這些理論進(jìn)一步促進(jìn)中國(guó)的對(duì)外開(kāi)放，成為充分利用國(guó)內(nèi)、國(guó)外兩個(gè)市場(chǎng)，
合理配置全球資源，融入全球產(chǎn)業(yè)分工的國(guó)際商務(wù)人才。
目
錄
第一篇
全 球 化
第一章
全球化導(dǎo)論·····2
一、全球化的概念
····································3
二、全球化的形成
····································4
三、全球化的作用
····································5
四、中國(guó)全球化進(jìn)程及其經(jīng)驗(yàn)教訓(xùn)
···············6
五、反全球化的浪潮
·································8
第二篇
國(guó) 家 競(jìng) 爭(zhēng)
第二章
國(guó)家競(jìng)爭(zhēng)理論 ········································12
一、波特鉆石理論
··································13
二、國(guó)家競(jìng)爭(zhēng)力理論
·······························18
三、國(guó)家競(jìng)爭(zhēng)力的評(píng)價(jià)與衡量
···················28
第三章
國(guó)家政策對(duì)國(guó)際商務(wù)的影響
······················31
一、國(guó)家干預(yù)國(guó)際商務(wù)的理論
···················31
二、美國(guó)政府干預(yù)國(guó)際貿(mào)易的政策演變
·······36
三、中美經(jīng)貿(mào)關(guān)系中的競(jìng)爭(zhēng)與摩擦
·············38
四、干預(yù)國(guó)際貿(mào)易的新發(fā)展
······················41
第三篇
國(guó)際經(jīng)濟(jì)合作
第四章
國(guó)際經(jīng)濟(jì)合作的理論
·······························46
一、關(guān)稅同盟理論
··································46
二、自由貿(mào)易區(qū)理論
·······························50
三、共同市場(chǎng)理論
·································· 52
四、協(xié)議性國(guó)際分工原理
························· 54
五、綜合發(fā)展戰(zhàn)略理論
···························· 55
第五章全球國(guó)際經(jīng)濟(jì)合作的組織·························58
一、世界貿(mào)易組織
·································· 59
二、國(guó)際貨幣基金組織
···························· 68
三、世界銀行
········································ 76
四、G20 集團(tuán)
········································ 81
第六章區(qū)域性國(guó)際經(jīng)濟(jì)合作的組織······················88
一、亞太經(jīng)濟(jì)合作組織
···························· 89
二、中國(guó)與東盟的經(jīng)濟(jì)合作
······················ 90
三、上海合作組織
·································· 94
四、中國(guó)與歐盟的經(jīng)濟(jì)合作
······················ 97
五、金磚國(guó)家經(jīng)濟(jì)合作
···························101
六、一帶一路經(jīng)濟(jì)合作
·····················107
第七章國(guó)際經(jīng)濟(jì)援助
······································ 113
一、全球國(guó)際援助概況
···························114
二、國(guó)際援助的動(dòng)機(jī)分析
························114
三、中國(guó)實(shí)施對(duì)外援助的必要性
···············116
四、中國(guó)對(duì)外援助的歷史回顧
··················118
五、中國(guó)援助非洲的實(shí)例分析
··················119
第四篇國(guó)際貿(mào)易
第八章國(guó)際貿(mào)易理論及其新發(fā)展······················· 124
一、國(guó)際貿(mào)易理論綜述
···························125
二、國(guó)際貿(mào)易理論與現(xiàn)實(shí)之間的挑戰(zhàn)
·········128
三、國(guó)際貿(mào)易理論的演進(jìn)
························130
第九章中國(guó)商品進(jìn)出口貿(mào)易····························· 136
一、中國(guó)進(jìn)出口貿(mào)易發(fā)展的現(xiàn)狀
···············137
二、中國(guó)進(jìn)出口貿(mào)易的主要問(wèn)題
···············143
三、優(yōu)化中國(guó)出口貿(mào)易結(jié)構(gòu)，推動(dòng)貿(mào)易強(qiáng)國(guó)進(jìn)程的幾點(diǎn)建議
································144
四、以跨境電子商務(wù)推動(dòng)進(jìn)出口業(yè)務(wù)發(fā)展的策略·····································145
第十章中國(guó)服務(wù)貿(mào)易
······································ 150
一、服務(wù)貿(mào)易的概念與分類(lèi)
·····················151
二、發(fā)展服務(wù)貿(mào)易的戰(zhàn)略意義
··················152
三、我國(guó)服務(wù)貿(mào)易發(fā)展的特點(diǎn)
··················153
四、我國(guó)服務(wù)貿(mào)易發(fā)展的思路與重點(diǎn)
·········158
第五篇國(guó)際金融
第十一章國(guó)際貨幣體系
···································164
一、國(guó)際貨幣體系的演進(jìn)歷程
··················165
二、現(xiàn)行國(guó)際貨幣體系的主要問(wèn)題
············169
三、后金融危機(jī)時(shí)代國(guó)際貨幣體系可能的演變方向··································171
四、人民幣國(guó)際化簡(jiǎn)介
···························173
第十二章匯率理論··········································179
一、匯率的基本概念
······························180
二、傳統(tǒng)匯率理論
·································180
三、平均勞動(dòng)生產(chǎn)率匯率理論
··················184
四、人民幣的均衡匯率研究
·····················185
五、匯率風(fēng)險(xiǎn)及規(guī)避措施
························186
第十三章國(guó)際資本市場(chǎng)
···································192
一、國(guó)際資本市場(chǎng)重要性及相關(guān)概念
·········193
二、國(guó)際資本市場(chǎng)發(fā)展簡(jiǎn)史
·····················193
三、國(guó)際資本市場(chǎng)的利弊
························196
四、中國(guó)資本市場(chǎng)建設(shè)
···························197
第十四章國(guó)際結(jié)算··········································200
一、傳統(tǒng)的國(guó)際結(jié)算
······························201
二、新型國(guó)際結(jié)算方式的概念及操作流程
···209
三、人民幣國(guó)際結(jié)算的意義和挑戰(zhàn)
············211
第十五章國(guó)際投資··········································215
一、國(guó)際投資的基礎(chǔ)知識(shí)
························215
二、現(xiàn)有的國(guó)際投資理論概述
··················220
三、國(guó)家對(duì)國(guó)際投資的影響
·····················224
四、國(guó)際投資的貿(mào)易保護(hù)主義
··················227
五、中國(guó)對(duì)外投資研究
···························229
第六篇國(guó)際商務(wù)運(yùn)營(yíng)
第十六章國(guó)際企業(yè)戰(zhàn)略
···································238
一、企業(yè)國(guó)際化戰(zhàn)略
······························238
二、國(guó)際企業(yè)的組織結(jié)構(gòu)
························242
三、國(guó)際企業(yè)國(guó)際化戰(zhàn)略的模式
···············248
四、國(guó)際企業(yè)實(shí)施全球化戰(zhàn)略工具的分析與對(duì)比·····················252
五、國(guó)際企業(yè)戰(zhàn)略案例
···························256
第十七章跨文化管理
·························262
一、文化的概念、要素和差異
··················263
二、跨文化管理的含義
···························265
三、跨文化的沖突
·································265
四、跨文化管理的策略
···························269
五、社會(huì)關(guān)系網(wǎng)、結(jié)構(gòu)洞及案例分析
·········273
第十八章國(guó)際企業(yè)經(jīng)營(yíng)風(fēng)險(xiǎn)·····························280
一、政治風(fēng)險(xiǎn)
·······································281
二、文化沖突風(fēng)險(xiǎn)
·································289
三、其他風(fēng)險(xiǎn)
·······································294
第十九章國(guó)際企業(yè)的倫理與社會(huì)責(zé)任·················299
一、國(guó)際企業(yè)倫理的概念
························300
二、國(guó)際企業(yè)的倫理實(shí)例分析
··················301
三、國(guó)際企業(yè)倫理的形成與影響因素
·········304
四、提高國(guó)際經(jīng)營(yíng)倫理的策略
··················305
第二十章國(guó)際企業(yè)的生產(chǎn)管理··························309
一、國(guó)際企業(yè)生產(chǎn)策略的演變
··················310
二、影響國(guó)際企業(yè)垂直一體化國(guó)際生產(chǎn)或外包的主要因素
··················310
三、國(guó)際企業(yè)垂直一體化國(guó)際生產(chǎn)
············312
四、國(guó)際企業(yè)生產(chǎn)的外包
························313
五、國(guó)際企業(yè)生產(chǎn)選址影響因素分析
·········314
第二十一章國(guó)際企業(yè)的市場(chǎng)營(yíng)銷(xiāo)管理·················320
一、國(guó)際市場(chǎng)營(yíng)銷(xiāo)概念與策略
··················320
二、國(guó)際企業(yè)的關(guān)系營(yíng)銷(xiāo)
························324
三、海爾集團(tuán)國(guó)際營(yíng)銷(xiāo)案例分析
···············328
第二十二章國(guó)際企業(yè)的人力資源管理·················332
一、全球人才競(jìng)爭(zhēng)
·································332
二、國(guó)際企業(yè)的人員配備策略
··················334
三、國(guó)際企業(yè)外派人員管理
·····················335
四、中、美、歐企業(yè)人力資源管理對(duì)比
······338
第二十三章國(guó)際企業(yè)的財(cái)務(wù)管理·······················346
一、國(guó)際企業(yè)實(shí)施轉(zhuǎn)移價(jià)格情況介紹
·········347
二、國(guó)際企業(yè)實(shí)施轉(zhuǎn)移價(jià)格的理論依據(jù)
······348
三、國(guó)際企業(yè)運(yùn)用轉(zhuǎn)移價(jià)格的策略
············349
四、國(guó)際企業(yè)利用轉(zhuǎn)移價(jià)格避稅時(shí)應(yīng)考慮的因素·······················352
五、微軟轉(zhuǎn)移價(jià)格案例分析
·····················354
第二十四章國(guó)際企業(yè)的研發(fā)管理·······················359
一、國(guó)際企業(yè)海外研發(fā)的理論
··················359
二、國(guó)際企業(yè)海外研發(fā)的主要?jiǎng)訖C(jī)和投資區(qū)位選擇························361
三、影響國(guó)際企業(yè)海外研發(fā)的主要因素
······361
四、中國(guó)企業(yè)海外研發(fā)的案例
··················364
參考文獻(xiàn)·················368
后記·······················374
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