本書素材以商務(wù)材料為主，內(nèi)容涵蓋商務(wù)工作所涉及的日常交際、涉外活動(dòng)和涉外業(yè)務(wù)等常見場(chǎng)景，以功能用途劃分。全書共設(shè)有16個(gè)單元，內(nèi)容主要涉及辦公、商務(wù)旅行、商務(wù)接待、商務(wù)會(huì)談、商務(wù)會(huì)議、展覽展會(huì)、求職面試、公司與產(chǎn)品、商標(biāo)與專利、商品的詢價(jià)、報(bào)盤、討價(jià)還價(jià)、支付、包裝與運(yùn)輸、保險(xiǎn)、市場(chǎng)營(yíng)銷、銷售談判、合約簽訂、投訴索賠等方面。本書可以滿足高職高專院校商務(wù)英語、國(guó)際貿(mào)易、國(guó)際商務(wù)等相關(guān)專業(yè)的大學(xué)生、從事國(guó)際商務(wù)工作的外經(jīng)貿(mào)從業(yè)人員、外事人員以及廣大英語愛好者的需要。
本書適用于高職高專商務(wù)英語、經(jīng)貿(mào)、市場(chǎng)營(yíng)銷等專業(yè)的學(xué)習(xí)。
再 版 前 言
《商務(wù)英語口語》自2010年3月出版后，受到用戶的廣泛好評(píng)，也有不少專家和讀者提出了寶貴建議。為了更好地發(fā)揮和完善教材的作用，我們對(duì)全書內(nèi)容進(jìn)行了修訂和補(bǔ)充更新。
修訂后的《商務(wù)英語口語》的素材仍以商務(wù)材料為主，內(nèi)容上涵蓋了商務(wù)工作所涉及的日常交際、涉外活動(dòng)及涉外業(yè)務(wù)等常見場(chǎng)景，以功能用途劃分。全書共設(shè)有16個(gè)單元，內(nèi)容主要涉及辦公、商務(wù)旅行、商務(wù)接待、商務(wù)會(huì)談、商務(wù)會(huì)議、展覽展會(huì)、求職面試、公司與產(chǎn)品、商標(biāo)與專利、商品的詢價(jià)、報(bào)盤、討價(jià)還價(jià)、支付、包裝與運(yùn)輸、保險(xiǎn)、市場(chǎng)營(yíng)銷、銷售談判、合約簽訂、投訴索賠等方面。每個(gè)單元圍繞一個(gè)主題展開，根據(jù)相應(yīng)目標(biāo)設(shè)置，力求系統(tǒng)地將背景知識(shí)、功能型對(duì)話及練習(xí)、知識(shí)點(diǎn)講解、擴(kuò)展練習(xí)、相關(guān)信息、思維拓展、模擬場(chǎng)景對(duì)話等內(nèi)容聯(lián)系起來。
本書再版時(shí)，對(duì)原版板塊式結(jié)構(gòu)進(jìn)行了有效整合和更新。首先，增加了熱身練習(xí)，類型多樣、難度適中的任務(wù)使學(xué)生能夠在接觸本單元語言知識(shí)前對(duì)專業(yè)內(nèi)容有基本了解。其次，為更加突出材料的實(shí)用性，對(duì)原有對(duì)話進(jìn)行了部分改編和更新，并加入了場(chǎng)景介紹，使學(xué)習(xí)者更易理解對(duì)話中的角色關(guān)系和各自訴求。此外，對(duì)原有的拓展練習(xí)部分進(jìn)行了整合，結(jié)構(gòu)更緊湊。其中Role-play部分的驅(qū)動(dòng)型任務(wù)，角色的任務(wù)指令更加明確，使學(xué)生對(duì)于任務(wù)要求更加明了。本書還配有所有對(duì)話的音頻文件，可用作聽力材料輔助及教學(xué)使用。
本教材由房玉靖、梁晶擔(dān)任主編，姚穎、鄧?yán)驖嵢胃敝骶帯?br /> 由于編者水平所限，書中難免有不足之處，敬請(qǐng)讀者指正。
編 者
第1版前言
在經(jīng)濟(jì)全球化進(jìn)程不斷加快的今天，我國(guó)改革開放進(jìn)入了快速和縱深發(fā)展期，國(guó)際商務(wù)活動(dòng)和經(jīng)濟(jì)技術(shù)的交流也日益頻繁。高職高專院校商務(wù)英語專業(yè)的學(xué)生不僅需要具備熟練的英語技能，還必須具有良好的溝通技巧和嫻熟的實(shí)踐能力，才能適應(yīng)當(dāng)代商務(wù)領(lǐng)域各項(xiàng)工作的需要。《商務(wù)英語口語》是一本以交際功能和中心話題為綱要編寫的口語教材。本書注重把學(xué)生置于多元文化背景之中，提供真實(shí)的語言環(huán)境和標(biāo)準(zhǔn)的語言范例，強(qiáng)調(diào)知識(shí)性、信息性、實(shí)用性和功能性，引導(dǎo)學(xué)生積極主動(dòng)地進(jìn)行口語練習(xí)，擴(kuò)展學(xué)生用英語進(jìn)行交流的綜合能力。本書可以滿足高職高專院校商務(wù)英語、國(guó)際貿(mào)易、國(guó)際商務(wù)等相關(guān)專業(yè)的大學(xué)生、從事國(guó)際商務(wù)工作的外經(jīng)貿(mào)從業(yè)人員、外事人員以及廣大英語愛好者的需要。
“商務(wù)英語口語”課程是根據(jù)高職高專商務(wù)英語專業(yè)學(xué)生需要開設(shè)的一門職業(yè)基礎(chǔ)必修課程，同時(shí)也是一門語言技能訓(xùn)練課。教育部頒布的《高職高專教育英語課程教學(xué)基本要求》中，強(qiáng)調(diào)打好語言基礎(chǔ)，要求語言基本訓(xùn)練和語言應(yīng)用能力并重。本書的特點(diǎn)在于遵循知識(shí)與實(shí)踐相結(jié)合的原則，強(qiáng)化對(duì)學(xué)生英語聽說應(yīng)用能力的訓(xùn)練，為培養(yǎng)具備較強(qiáng)英語基礎(chǔ)技能和一定的商務(wù)貿(mào)易、商務(wù)談判和企業(yè)管理的綜合技能，適應(yīng)現(xiàn)代各類經(jīng)貿(mào)活動(dòng)要求的高級(jí)應(yīng)用型專門人才打下堅(jiān)實(shí)的基礎(chǔ)。
本書的素材以商務(wù)材料為主，內(nèi)容上涵蓋商務(wù)工作所涉及的日常交際、涉外活動(dòng)及涉外業(yè)務(wù)等常見場(chǎng)景，以功能用途劃分。全書共設(shè)有16個(gè)單元，內(nèi)容主要涉及辦公、商務(wù)旅行、商務(wù)接待、商務(wù)會(huì)談、商務(wù)會(huì)議、展覽展會(huì)、求職面試、公司與產(chǎn)品、商標(biāo)與專利、商品的詢價(jià)、報(bào)盤、討價(jià)還價(jià)、支付、包裝與運(yùn)輸、保險(xiǎn)、市場(chǎng)營(yíng)銷、銷售談判、合約簽訂、投訴索賠等方面。
本書的板塊式結(jié)構(gòu)安排，系統(tǒng)地將背景知識(shí)、功能型對(duì)話及練習(xí)、知識(shí)點(diǎn)講解、擴(kuò)展練習(xí)、相關(guān)信息、思維拓展等內(nèi)容聯(lián)系起來。每個(gè)單元圍繞一個(gè)主題展開，其中又包含3～4個(gè)學(xué)習(xí)目標(biāo)，根據(jù)每個(gè)目標(biāo)設(shè)置相關(guān)內(nèi)容的對(duì)話范例、注釋、句型及針對(duì)性訓(xùn)練，另外還設(shè)置了整個(gè)單元的語言重點(diǎn)，其中Unit 1～8語言重點(diǎn)部分主要是分模塊的功能句型，Unit 9～16由于涉及的內(nèi)容專業(yè)性較強(qiáng)，所以包括貿(mào)易術(shù)語或?qū)I(yè)術(shù)語加功能句型兩部分，便于學(xué)生靈活掌握和運(yùn)用。本書信息量大，實(shí)用性強(qiáng)，注重激發(fā)學(xué)生積極參與口語活動(dòng)的興趣，培養(yǎng)學(xué)生對(duì)商務(wù)交際文化差異的敏感性；突出教師與學(xué)生以及學(xué)生之間互動(dòng)協(xié)作的重要性，啟發(fā)學(xué)生的想象力和創(chuàng)造力，從而能夠得體地使用工作交際用語，是廣大商務(wù)英語學(xué)習(xí)者的必備參考書。
本書由房玉靖擔(dān)任主編，參加編寫的有房玉靖、劉玉玲、梁晶、姚穎。本書的編寫得到清華大學(xué)出版社的大力支持，在此表示衷心的感謝。
Unit 1 Office Work 1
Unit 2 Business Travel 19
Unit 3 Client Receptio 39
Unit 4 Companies and Products 55
Unit 5 Marketing 71
Unit 6 Meetings 89
Unit 7 Recruitment 109
Unit 8 Trade Fairs 127
Unit 9 Inquiries and Offers 145
Unit 10 Counter Offers and Orders 161
Unit 11 Packaging and Shipment 179
Unit 12 Payment 199
Unit 13 Insurance 219
Unit 14 Conclusioof Business 235
Unit 15 Trademark, Patent, and Intellectual Property Rights 253
Unit 16 Complaints, Claims and Settlement 271
Unit 1 Office Work
Learning Objectives
Ithis unit, you will learhow to:
* Talk othe phone
* Make & change appointments/arrangements
* Talk with associates
Background Information
General office skills may include answering phones, faxing, basic puter skills, as well as customer service skills. Effective municatioconcerning these skills at workplace is extremely important to smooth and efficient business operation. Workplace municatiois mainly of two types: verbal municatio(such as meetings, phone calls, speech, one to one feedbacks, etc.), and non-verbal municatio(such as writteor printed emails, etc.). Communicatioat workplace should be clear, concise and specific. Iaddition, there should be effective use of body language at workplace. Good municatioskills will help to establish a better working relationship. Poor workplace municatioskills will have negative effects obusiness relationships and may result idecreased productivity.
Starting Up
Read the following tips and decide which are DOS (?) and which are DON’TS ((). Compare your answers with a partner’s and explaiyour choices.
Wheyou answer the phone ithe office …
( pick it up after the first ring
( pick it up after three or more rings
( immediately ask who is calling and what they want
( say your owname
( say your pany name and/or department
( just say ‘Hello?’
( have a pencil and paper ready so that you catake notes
( try to sound friendly and helpful
( speak quickly so that the call is sooover
( speak clearly and slowly
( smile
( use the speaker phone
Oral Workshop
A. Talking othe Phone
Dialogue 1 – Asking to speak to someone
Diana is making a call to Mr. Browof Deep Blue Office Supply.
Operator: Good morning, Deep Blue Office Supply.
Diana: This is Diana Wong from MAP Advertising. I’d like to speak to Mr. Brown, please.
Operator: Is that Michael Browor Tony Brown?
Diana: I’m not sure. I want to talk to someone about the maintenance of laser printers.
Operator: Theyou need to speak to Tony Brown. He’s with After Sales Department. I’ll put you through.
Diana: Thank you.
Mr. Brown: Hello, Tony Brown.
Diana: Hello, Mr. Brown. This is Diana Wong from MAP Advertising. I called last week about the laser printer.
Mr. Brown: Sorry, cayou spell your name, please?
Diana: It’s W-O-N-G. Diana Wong, from MAP Advertising.
Mr. Brown: Oh, yes. I remember.
Diana: We bought 5 laser printers from you two weeks ago, but one of them doesn’t seem to work properly, and we also have some questions omaintenance. So I’m calling to see whether it’s possible for you to send someone to help.
Mr. Brown: All right. Would tomorrow suit you?
Diana: That’ll be great. I’m ithe office all day.
Mr. Brown: So I’ll send over aengineer around 10:00 ithe morning.
Diana: Thank you very much, Mr. Brown.
Dialogue 2 – Leaving and taking messages
Peter Jacksoof FBJ Marketing wants to speak to Paul Richards of BIG Supermarket. At the first attempt, he dials the wrong number. At the second attempt, Sara Lee, Paul’s secretary answers the phone.
Andy: Hello, Marketing Department. CaI help you?
Peter: Hello. May I speak to Paul Richards, please?
Andy: I’m sorry. You’ve got the wrong number. But he does work here.?I’ll try and put you through.?Ifuture his direct number is 5558770.
Peter: Didn’t I dial that?
Andy: No, you rang 5558790.
Peter: Oh, sorry to have troubled you.
Andy: No problem.?Hang oa moment and I’ll put you through to Paul’s extension.
Peter: Thanks.
Sara: Good morning, Paul Richards’ office, Sara Lee speaking.
Peter: Oh, hi. This is Peter Jacksofrom FBJ Marketing. Could I speak to Paul, please?
Sara: I’m afraid Paul is oa training course.
Peter: Do you know whehe’ll be back?
Sara: I’m afraid he won’t be back until tomorrow, but if it’s urgent I caget a message to him this afternoon.
Peter: I’d really appreciate that. Could you tell him I called because I need to check the budget for supermarket promotiothis ing weekend?
Sara: OK. You’d like to check the budget for supermarket promotiothis weekend.
Peter: That’s right.
Sara: I’m afraid I didn’t catch your name.
Peter: It’s Peter Jacksofrom FBJ Marketing.
Sara: Thank you, Mr. Jackson. I’ll make sure he gets the message this afternoon.
Peter: Thank you very much.
Sara: You’re wele. Goodbye.
Peter: Bye.
……
新書資訊