《21世紀(jì)高等職業(yè)教育財(cái)經(jīng)類規(guī)劃教材·經(jīng)濟(jì)貿(mào)易類：實(shí)用商務(wù)英語(yǔ)綜合教程（初級(jí)）》系列教材分為初級(jí)、中級(jí)、高級(jí)3冊(cè)。《21世紀(jì)高等職業(yè)教育財(cái)經(jīng)類規(guī)劃教材·經(jīng)濟(jì)貿(mào)易類：實(shí)用商務(wù)英語(yǔ)綜合教程（初級(jí)）》是套書(shū)的初級(jí)教材，本教材編寫(xiě)了8個(gè)單元，以“項(xiàng)目引領(lǐng)、任務(wù)驅(qū)動(dòng)”的形式編寫(xiě)，每一個(gè)單元為一個(gè)項(xiàng)目，圍繞一個(gè)話題，內(nèi)容涉及接待客戶、商務(wù)電話、商務(wù)會(huì)議、社交禮儀、工作職業(yè)、信息呈現(xiàn)、產(chǎn)品概述及公司介紹等，每個(gè)單元包括背景介紹、熱身討論、聽(tīng)說(shuō)訓(xùn)練、閱讀強(qiáng)化、語(yǔ)法復(fù)習(xí)、案例分析和實(shí)用寫(xiě)作7個(gè)模塊，并在各模塊中以任務(wù)的形式插入各種練習(xí)，全面培養(yǎng)學(xué)生聽(tīng)、說(shuō)、讀、寫(xiě)、譯的能力。
《21世紀(jì)高等職業(yè)教育財(cái)經(jīng)類規(guī)劃教材·經(jīng)濟(jì)貿(mào)易類：實(shí)用商務(wù)英語(yǔ)綜合教程（初級(jí)）》可以作為高職高專商務(wù)英語(yǔ)專業(yè)、國(guó)際貿(mào)易專業(yè)、國(guó)際商務(wù)專業(yè)的專業(yè)英語(yǔ)教材使用，也適合作為高職高專財(cái)經(jīng)類院校英語(yǔ)課程的公共教材。
《21世紀(jì)高等職業(yè)教育財(cái)經(jīng)類規(guī)劃教材·經(jīng)濟(jì)貿(mào)易類：實(shí)用商務(wù)英語(yǔ)綜合教程（初級(jí)）》附有聽(tīng)力材料的MP3錄音光盤(pán)。另外，書(shū)后附有按字母順序排列的總詞匯表，標(biāo)注了每個(gè)單詞的音標(biāo)，英文注釋后括號(hào)中的數(shù)字表明單詞或詞組出現(xiàn)的章節(jié)。
《21世紀(jì)高等職業(yè)教育財(cái)經(jīng)類規(guī)劃教材·經(jīng)濟(jì)貿(mào)易類：實(shí)用商務(wù)英語(yǔ)綜合教程（初級(jí)）》以“項(xiàng)目引領(lǐng)、任務(wù)驅(qū)動(dòng)”的形式編寫(xiě)，每一個(gè)單元為一個(gè)項(xiàng)目，圍繞一個(gè)話題，內(nèi)容涉及接待客戶、商務(wù)電話、商務(wù)會(huì)議、社交禮儀、工作職業(yè)、信息呈現(xiàn)、產(chǎn)品概述及公司介紹等，每個(gè)單元包括背景介紹、熱身討論、聽(tīng)說(shuō)訓(xùn)練、閱讀強(qiáng)化、語(yǔ)法復(fù)習(xí)、案例分析和實(shí)用寫(xiě)作7個(gè)模塊，并在各模塊中以任務(wù)的形式插入各種練習(xí)，全面培養(yǎng)學(xué)生聽(tīng)、說(shuō)、讀、寫(xiě)、譯的能力。
Unit 1 Meeting and Entertaining Clients
Listening & Speaking
Meeting and Receiving Clients
Reading
Intensive Reading： Corporate Entertainment
Fast Reading： Places You Should Avoid When Meeting Clients
Grammar & Usage
English Basic Sentence Patterns 英語(yǔ)基本句型
Practical Writing
Notes 便條
Unit 2 Telephoning
Listening & Speaking
Making and Answering Phone Calls
Reading
Intensive Reading： How to Make a Successful Phone Call
Fast Reading： How Much Do You Know About Telephone?
Grammar & Usage
Simple Present Tense 一般現(xiàn)在時(shí)
Practical Writing
Telephone Message 電話記錄
Unit 3 Meetings
Listening & Speaking
Arranging and Organizing Meetings
Reading
Intensive Reading： Business Meeting Etiquette
Fast Reading： Having Meetings in Virtual Space
Grammar & Usage
Simple Past Tense 一般過(guò)去時(shí)
Practical Writing
Notices 通知
Unit 4 Social Manners
Listening & Speaking
Talking About Etiquette and Appropriate Table Manners
Reading
Intensive Reading： Workplace Social Etiquette
Fast Reading： International Business Etiquette Tips
Grammar & Usage
Simple Future Tense 一般將來(lái)時(shí)
Practical Writing
E-mail 電子郵件
Unit 5 Jobs and Careers
Listening & Speaking
Talking About Jobs
Reading
Intensive Reading： Developing a Job Description
Fast Reading： Migrant Workers Stay Home
Grammar & Usage
Present Progressive 現(xiàn)在進(jìn)行時(shí)
Practical Writing
Resume 簡(jiǎn)歷
Unit 6 Presenting Information
Listening & Speaking
Making A Good Presentation
Reading
Intensive Reading： The Art of Oral Presentation
Fast Reading： Presentation for the 6th CICGF and Ningbo Trade Mart
Grammar & Usage
Past Progressive 過(guò)去進(jìn)行時(shí)
Practical Writing
Poster 海報(bào)
Unit 7 Products
Listening & Speaking
Developing and Launching New Products
Reading
Intensive Reading： The Product Life Cycle
Fast Reading： New Products Development Process
Grammar & Usage
Future Progressive 將來(lái)進(jìn)行時(shí)
Practical Writing
Memo 備忘錄
Unit 7 Company
Listening & Speaking
Cooperating Between Companies Introducing The Structure of Companies
Reading
Intensive Reading： Walmart Needs to Inject More Creativity for Growth
Fast Reading： Types of Business Organization
Grammar & Usage
Present Perfect Tense 現(xiàn)在完成時(shí)
Practical Writing
Fax 傳真
Appendix Vocabulary
The key to giving out business cards in any culture is to show respect for the other person. Present your card so that the other person does not have to turn it over to read your information. Use both hands to present your card to visitors from Japan， China， Singapore， or Hong Kong. When you receive someone else's business card， always look at it and acknowledge it. When you put it away， place it carefully in your card case or with your business documents. Sticking it haphazardly in your pocket is impolite to the giver. In most cases， wait until you have been introduced to give someone your card.
Valuing time
People's attitudes toward time vary from country to country. So don't take it personally if someone from a more relaxed culture keeps you waiting or spends more of that commodity than you normally would in'meetings or over meals. Stick to the rules of punctuality， but be understanding when your contact from another country seems unconcerned.
Honoring space issues
Americans have a particular value for their own physical space and are uncomfortable when other people get in their realm. If the international visitor seems to want to be close， accept it. Backing away can send the wrong message. So can touching. You shouldn't risk violating someone else's space by touching them in any way other than with a handshake.
Whether the world comes to you or you go out to it， the greatest compliment you can pay your international clients is to learn about their country and their customs. Understand differences in behavior and honor them with your actions. Don't take offense when visitors behave according to their norms. People from other cultures will appreciate your efforts to accommodate them and you will find yourself building your international clientele.
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