《國際商務(wù)（英文版·第3版）》從全球的政治、經(jīng)濟、文化、法律、技術(shù)、倫理和生態(tài)等宏觀的商業(yè)環(huán)境，到企業(yè)如何進行國際貿(mào)易、國際投資和國際金融業(yè)務(wù)，到企業(yè)國際經(jīng)營戰(zhàn)略的制定、國際人力資源管理、國際市場營銷等，都有較為詳細的論述。同時本書精選了大量實際的案例，把許多主要的經(jīng)濟、貿(mào)易和管理理論融入案例之中，用來解釋我們所處的全球化商業(yè)經(jīng)營環(huán)境和具體的國際商業(yè)經(jīng)營實踐，使理論的意義更加明確、更加容易理解。另外，本書教輔資料齊全，為教和學提供了諸多的便利。
Preface：using this book
Acknowledgements
ADDreVlatIOns
1 Introduction to international business
Introduction
Patterns and trends in international business
Globalisation
The multinational enterprise(MNE)
How important are the multinationals?
Useful websites
Useful key texts
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Case studies
1．Dyson relocates production tO South-East Asla
1．2 Happy birthday,globalisation
1．3 How tO play the home advantage
1．4 Does a global approach benefit the company?
1．5 Competing in a globalised economy
Boxes
1．1 Relative Unit Labour Costs(RULC)
1．2 Definitions of globalisation
1．3 Globalisation features
2 lnternatiOnaIiSatiOn process
Introduction
Export-based methods for internationalisation
Non-equity-based methods for internationalisation
Equity-based methods for internationalisation
Whv invest abroad?
Theoretical explanations
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Case studies
2．1 Helping inward fdi
2．2 Patents and the EU pharmaceuticals market
2．3 Legal process outsourcing in India
2．4 Market entry into China
2．5 The Japanese keiretsu
2．6 China versus South Korea
Z．7 Toyota wlns support for its US operations
2．8 Daewoo moves into international agriculture
2．9 Internationalisation may not always deliver!
Boxes
2．1 ‘Flat tax’regimes
2．2 Government policies，exporting and fdi
3 International business：theory and practice
Introduction
Gains from trade
Sources of comparative and competitive advantage
Trade and the world economy
Barriers to trade
Protectionist policies
Regional trading arrangements
Government policies and international business
Internationalinstitutions and world trade
The International Monetary Fundl(IMF)
World Bank
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Case studies
3．1 Impacts of fleer trade
3．2 Intra-industry trade：Honda
3．3 High cost of anti-dumping tariffs
3．4 Harbours of resentment
3．5 WTo to rule on US import duties
Boxes
3．1 Comparative advantage and opportunity cost
3．2 Gains from trade
3．3 Impacts of a tariff
3．4 Impacts of a subsidy
3．5 Customs Union：trade creation and trade diversion
3．6 Impacts of EU policies on farms and agri-businesses
3．7 IMF stabilisation programmes
3．8 WOrid Bank structural adj ustment and stabilisation
4 The political，legal，economic and technological environment
Introduction
Political environment
Political risk
The internationallegal environment
Intellectual property rights
Economic systems
Economic variables and the business environment
Technological environment
Technology transfer
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Case studies
4．1 Chinese government and EU milk products
4．2 BMW after Rover
4．3 Tougher scrutiny of foreign takeovers in US
4．4 Intellectual property rights(IPR)in India：Novartis
4．5 Extending copyright
4．6 Intellectual property rights in China(IPR)：Durex
4．7 Market influences on Wellcome share price
4．8 China’S capital markets begin to open
4．9 Finance chiefs take pessimistic view
Boxes
4．1 EU directives and state aid
4．2 EU directives and data protection
4．3 Strategic patenting
4．4 Elasticity of demand
4．5 Creating or destroying j obs
5 InternationaI SOciOcuIluraI environment
Introduction
National cultural characteristics
Cultural impacts on international business
National，organisational and occupational cultures
Strategies for developing intercultural competence
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Case studies
5．1 National culture and Japanese competitiveness
5．2 East meets West
5．3 Culture of communication breaks through traditional barriers
5．4 Corporate culture and Japanese competitiveness
5．5 Management gurus might rethink the Dutch approach
5．6 Challenges to cross-cultural team management
5．7 Corporate‘personality’has a big impact on business success
Boxes
5．1 A clash of cultures
5．2 National and organisational cultural dimensions
6 International ethical and ecological environment
Introduction
Business ethics
Ethics and the corp orate culture
Different ethic
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