《旅游管理綜合英語(修訂版)》共18課,內(nèi)容涵蓋廣泛、豐富,涉及了諸如旅游業(yè)概論、旅游溝通、旅游營銷、旅行社、飯店、旅游購物、康樂、旅游交通、旅游文化以及國際旅游業(yè)等方面。
《21世紀高等職業(yè)教育通用教材:旅游管理綜合英語(修訂版)》可作為高等院校、高職旅游學(xué)校旅游外語系及旅游專業(yè)高年級學(xué)生的教材,也可作為在職旅游管理人員、中等旅游職業(yè)學(xué)校教師的參考書。
Unit One
WHAT IS TOURISM
Text A:What Is Tourism
Text B:Trends in Tourism
Exercises
Unit Two
TOURISM ATTRACTIONS AND TOURISTS
Text A:Tourism Attractions
Text B:Motivations and Tourists
Exercises
Unit Three
TOURISM DEVELOPMENT AND SUSTAINABILITY
Text A:Tourism Development
Text B:The Principles of Sustainable Management
Exercises
Unit Four
TOURISM PLANNING
Text A:Planning and Tourism
Text B:Planning for and of Tourism
Unit Five
TOURISM COMMUNICA TION
Text A:Communication:The Foundation
Text B:Travel Industry and Internet Commerce
Exercises
Unit Six
Unit Seven
Unit Eight
Unit Nine
Unit Ten
Unit Eleven
Unit Twelve
Unit Thireteen
Unit Fourteen
Unit Fifteen
Unit Sixteen
Unit Seventeen
Unit Eighteen
Exercises
主要參考書目