《高校會(huì)展管理系列教材：會(huì)展英語》是為了適應(yīng)我國會(huì)展經(jīng)濟(jì)的發(fā)展而編寫的專業(yè)英語教材。全書共有12個(gè)單元，每單元圍繞主題由3篇閱讀文章、一篇案例文章以及若干練習(xí)項(xiàng)目組成。所收內(nèi)容不僅從宏觀上介紹了會(huì)展活動(dòng)管理的有關(guān)理論，包括會(huì)展業(yè)的形成及其發(fā)展、會(huì)展業(yè)對(duì)社會(huì)文化和政治經(jīng)濟(jì)的影響、會(huì)展?fàn)I銷、會(huì)展管理、會(huì)展各活動(dòng)的協(xié)調(diào)及其評(píng)估等諸多方面，而且理論聯(lián)系實(shí)際，設(shè)計(jì)了多種多樣的課文討論及案例分析題目，以培養(yǎng)讀者解決問題的實(shí)際能力。該書還根據(jù)各單元的主題，設(shè)計(jì)了形式各異的英語讀、寫、說、譯等項(xiàng)練習(xí)，以提高讀者英語語言技能。全書選材于國內(nèi)外最新的相關(guān)著作和文獻(xiàn)，力求內(nèi)容新穎，語言地道。
《高校會(huì)展管理系列教材：會(huì)展英語》可作為普通高等院校、高職院校學(xué)生的專業(yè)英語用書，也可供相關(guān)專業(yè)在職人員作為培訓(xùn)教材與相關(guān)專業(yè)教師的參考用書。
Unit One Creation and Development of Meetings, Conventions and Expositions Industry
Text A History of Meetings, Conventions and Expositions
Text B The Event Management Profession and Its Subfields
Case Study The First Convention Bureau
Exercises
Supplementary Reading The Future of Meetings, Conferences and Conventions
Unit Two The Impacts of the Events Industry
Text A The Impacts of the Events and Expositions
Text B Social and Community Implications of Events
Case Study Impacts of Sydney’s Olympic Games
Exercises
Supplementary Reading Developing a Convention City：
? Opportunities as Thailand Moves towards Becoming a Convention Country
Unit Three The Players of the Industry
Text A Convention and Visitors Bureau
Text B Companies and Their Roles
Case Study The Inntel Agency
Exercises
Supplementary Reading Some Major Players in the Industry
Unit Four Event Marketing
Text A The Five Ps of Event Marketing （A）
Text B The Five Ps of Event Marketing （B）
Case Study Bill Veeck
Exercises
Supplementary Reading The Target Market
Unit Five Human Resources Management
Text A Staffing
Text B The Demand for and Scheduling of Staff
Case Study Help Wanted
Exercises
Supplementary Reading Volunteer Coordination
Unit six sponsorship of great events
……
Unit seven financial management
Unit eight preparation for great events
Unit nine logistics in great events
Unit ten legal management
Unit eleven organization of great events
Unit twelve closedown and evaluati
Key to exercises
Bibliography"
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