本書系統(tǒng)地闡述了從創(chuàng)業(yè)生涯準(zhǔn)備階段到創(chuàng)意設(shè)計、擬定商業(yè)模式、資源組織策略以及創(chuàng)建新企業(yè)或新事業(yè)的全過程，具體包括：創(chuàng)業(yè)基礎(chǔ)理論、創(chuàng)業(yè)生涯管理、技術(shù)創(chuàng)新理論、商業(yè)創(chuàng)意設(shè)計方法、機會評估、創(chuàng)業(yè)團(tuán)隊建設(shè)、商業(yè)模式設(shè)計、創(chuàng)業(yè)計劃設(shè)計、創(chuàng)業(yè)資源整合策略、創(chuàng)建新企業(yè)和社會創(chuàng)業(yè)理論等。全書凸顯了通過創(chuàng)新實現(xiàn)創(chuàng)業(yè)的重要內(nèi)容，形成了“雙創(chuàng)” “雙價值”教育（經(jīng)濟(jì)價值和社會價值）的教材體系，旨在為國家實現(xiàn)“創(chuàng)新驅(qū)動發(fā)展” 培養(yǎng)大批高質(zhì)量的“向善的創(chuàng)新型創(chuàng)業(yè)人才”。本書既可以滿足各類高校本科生、研究生創(chuàng)業(yè)知識學(xué)習(xí)的需要，也可作為各類高等職業(yè)院校的創(chuàng)業(yè)教材。
這是一本凸顯通過創(chuàng)新實現(xiàn)創(chuàng)業(yè)的經(jīng)典高等教材，其形成了“雙創(chuàng)”（創(chuàng)新與創(chuàng)業(yè)） “雙價值”（社會價值、經(jīng)濟(jì)價值）的教育體系，案例豐富、系統(tǒng)嚴(yán)謹(jǐn)?shù)仃U釋了創(chuàng)新與創(chuàng)業(yè)的全過程的互動共榮。
本書的完成先后得到了來自教育部創(chuàng)業(yè)教育指導(dǎo)委員會、南開大學(xué)創(chuàng)業(yè)研究中心、清華大學(xué)創(chuàng)業(yè)研究中心、北京航空航天大學(xué)創(chuàng)業(yè)研究中心等各級領(lǐng)導(dǎo)和專家多方面的指導(dǎo)與支持。特別是劉沁玲教授在南開大學(xué)商學(xué)院訪學(xué)期間，得到了導(dǎo)師張玉利教授的精心指導(dǎo)，南開大學(xué)創(chuàng)業(yè)管理研究中心成員的創(chuàng)業(yè)精神和學(xué)術(shù)氛圍對本人影響頗深。十多年來也得到了各級政府、省教育廳、學(xué)校在科研政策和研究基金等方面對我們教學(xué)改革和研究工作的
直接支持。各種學(xué)術(shù)會議和交流平臺，為我們的教學(xué)和研究提供了及時的學(xué)習(xí)和交流機會，使我們有能力在出版了《知識創(chuàng)業(yè)論》《創(chuàng)業(yè)學(xué)》之后，又完成了《創(chuàng)新與創(chuàng)業(yè)管理》。在此，對促進(jìn)中國高校創(chuàng)業(yè)教育發(fā)展做出貢獻(xiàn)的國內(nèi)外專家學(xué)者表示衷心的感謝！特別要感謝以下教授的指導(dǎo)和支持：
南開大學(xué)博士生導(dǎo)師、教育部創(chuàng)業(yè)教育指導(dǎo)委員會委員 張玉利教授
清華大學(xué)博士生導(dǎo)師、中國科學(xué)學(xué)與科技政策研究會理事長 曾國屏教授
清華大學(xué)博士生導(dǎo)師、教育部創(chuàng)業(yè)教育指導(dǎo)委員會委員 高 建教授
華中科技大學(xué)博士生導(dǎo)師 鐘書華教授
北京航空航天大學(xué)創(chuàng)業(yè)教育中心主任 張 林教授
劉沁玲
2016年6月6日
第一章 創(chuàng)業(yè)導(dǎo)論 / 1
第一節(jié) 創(chuàng)業(yè)型經(jīng)濟(jì)的特征及發(fā)展 ····················································1
第二節(jié) 創(chuàng)業(yè)文化的特征及功能 ·····················································11
第三節(jié) 創(chuàng)業(yè)教育的興起與發(fā)展 ·····················································15
第二章 創(chuàng)業(yè)的基本理論 / 26
第一節(jié) 創(chuàng)業(yè)的含義及相關(guān)問題 ·····················································26
第二節(jié) 創(chuàng)業(yè)模型與創(chuàng)業(yè)過程 ························································33
第三節(jié) 創(chuàng)業(yè)的基本類型 ······························································38
第三章 創(chuàng)業(yè)生涯管理 / 51
第一節(jié) 創(chuàng)業(yè)者與創(chuàng)業(yè)動機 ···························································51
第二節(jié) 創(chuàng)業(yè)技能培養(yǎng) ·································································58
第三節(jié) 創(chuàng)業(yè)生涯設(shè)計 ·································································63
第四章 技術(shù)創(chuàng)新管理 / 72
第一節(jié) 技術(shù)創(chuàng)新基礎(chǔ)理論 ···························································72
第二節(jié) 技術(shù)創(chuàng)新管理框架 ···························································83
第三節(jié) 知識產(chǎn)權(quán)保護(hù) ·································································90
第五章商業(yè)創(chuàng)意設(shè)計 / 101 第一節(jié)商業(yè)創(chuàng)意與創(chuàng)意產(chǎn)業(yè) ·······················································102 第二節(jié)創(chuàng)新原理與創(chuàng)意來源 ·······················································109 第三節(jié)商業(yè)創(chuàng)意設(shè)計的方法 ·······················································114
第六章創(chuàng)業(yè)機會評估 / 125 第一節(jié)創(chuàng)業(yè)機會的概念及特點 ····················································126 第二節(jié)創(chuàng)業(yè)機會的識別及來源 ····················································129 第三節(jié)創(chuàng)業(yè)機會的評價及篩選 ····················································135
第七章創(chuàng)業(yè)團(tuán)隊建設(shè) / 149 第一節(jié)團(tuán)隊及類型 ···································································149 第二節(jié)創(chuàng)業(yè)團(tuán)隊及其作用 ··························································156 第三節(jié)創(chuàng)業(yè)團(tuán)隊構(gòu)建和優(yōu)化發(fā)展 ·················································166
第八章商業(yè)模式設(shè)計 / 176 第一節(jié)商業(yè)模式的基本問題 ·······················································176 第二節(jié)商業(yè)模式的邏輯 ·····························································182 第三節(jié)商業(yè)模式設(shè)計 ································································184 第四節(jié)商業(yè)模式創(chuàng)新 ································································191 第五節(jié)商業(yè)模式畫布 ································································196
第九章創(chuàng)業(yè)計劃設(shè)計 / 204 第一節(jié)創(chuàng)業(yè)計劃概述 ································································205 第二節(jié)創(chuàng)業(yè)計劃書的結(jié)構(gòu)及內(nèi)容 ················································209 第三節(jié)創(chuàng)業(yè)計劃書的自查和評價 ·················································220
第十章創(chuàng)業(yè)資源整合策略 / 236 第一節(jié)創(chuàng)業(yè)資源整合概述 ··························································236 第二節(jié)創(chuàng)業(yè)融資難題與融資知識準(zhǔn)備 ···········································244 第三節(jié)創(chuàng)業(yè)融資難題的破解策略 ·················································257
第十一章創(chuàng)建新企業(yè) / 272 第一節(jié)法定的企業(yè)組織形式 ·······················································273 第二節(jié)公司注冊地選擇 ·····························································278 第三節(jié)創(chuàng)辦新企業(yè)一般流程 ·······················································284
第十二章社會創(chuàng)業(yè) / 295 第一節(jié)社會創(chuàng)業(yè)的概念、特征和形式 ···········································295 第二節(jié)社會創(chuàng)業(yè)的過程 ·····························································301 第三節(jié)國內(nèi)外社會創(chuàng)業(yè)的實踐 ····················································309 第四節(jié)社會創(chuàng)業(yè)與高校的創(chuàng)業(yè)教育 ··············································315
參考文獻(xiàn) / 322
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