《商務英語函電技能訓練》根據高等職業教育的培養目標,按照外貿崗位群的工作任務和職業能力分析而編寫,是理論教學用書《商務英語函電》(普通高等教育“十一五”國家級規劃教材,書號為ISBN978-7-111-21921-7)的配套實踐教學用書。本教材旨在指導學生開展有效的實訓,著重訓練學生在國際商務活動中與外商進行書面溝通的能力,以培養學生的職業核心能力。教材以商務活動及貿易來往為主線設計內容,涉及建立業務關系、詢盤、報盤、還盤、接受、簽訂合同、寄送形式發票、促銷、付款方式、包裝、保險、裝運、投訴和索賠等業務活動。本教材可作為高職高專院校外貿、商務英語、金融、經濟管理等專業教學用書。本教材可與《商務英語函電》配套使用,也可單獨使用。
前言
Chapter 1 Layout of a Business Letter
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 2 Establishing Business Relations
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 3 Business Negotiation
Objectives of Training
Part 1 Enquiry and Offer
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Part 2 Counte卜0什er and Acceptance
Probable Working Environment
Training Guidelines
Specimen Letter
Summary of Training
Chapter 4 Sending ProfOrma Invoice
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Specimen Proforma Invoice
Training
Summary of Training
Chapter 5 Signing a Contract
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Contract&Letter
Training
Summary of Training
Chapter 6 Modes of Modern Communication
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Fax
Training
Probable Working Environment
Training Guidelines
Specimen Email
Training
Summary of Training
Chapter 7 Sales Promotion
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 8 Terms of Payment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Part 1 Payment
Part 2 Urging Establishment of L/C
Part 3 L/C Amendment and Extension
Chapter 9 Packing
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 10 lnsurance
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 11 Shipment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 12 Complaints&Claims
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
參考文獻