本書是戰(zhàn)略管理領(lǐng)域的經(jīng)典著作，內(nèi)容全面，涵蓋了市場上戰(zhàn)略管理相關(guān)教材的主要內(nèi)容，具有很強的應(yīng)用導(dǎo)向，向讀者展示了大量關(guān)于戰(zhàn)略管理的最新思想、技術(shù)、工具及應(yīng)用。本書既包括經(jīng)典理論，又涵蓋了最新的研究成果。傳統(tǒng)的經(jīng)典理論提供了戰(zhàn)略管理的基礎(chǔ)，最新的研究成果則揭示了在復(fù)雜的全球化商業(yè)環(huán)境中，應(yīng)如何有效地運用戰(zhàn)略管理過程。全書在理論闡述與實踐研究方面做到了完美平衡,通過大量企業(yè)案例,幫助讀者更好地理解組織為了實現(xiàn)愿景和使命以及超越競爭對手而采取的不同類型的戰(zhàn)略。
邁克爾·希特（Michael A. Hitt） 得克薩斯農(nóng)工大學(xué)杰出教授，美國管理學(xué)會和美國戰(zhàn)略管理協(xié)會前主席。與人合著/合編27部著作，發(fā)表了200多篇學(xué)術(shù)文章。2014年和2015年被評為“湯森路透高被引學(xué)者”，還被評為“全球*具影響力科學(xué)家”。
在許多期刊的編審委員會任職，包括Academy of Management Journal，Strategic Entrepreneurship Journal等。曾榮獲歐文杰出教育家獎和美國管理學(xué)會杰出服務(wù)獎等。
劉 剛，中國人民大學(xué)商學(xué)院教授、博士生導(dǎo)師，企業(yè)管理系主任，兼任中國企業(yè)管理研究會常務(wù)副理事長。出版各類著作50余部，在國內(nèi)外核心期刊發(fā)表學(xué)術(shù)論文近60篇，在暢銷財經(jīng)類報刊發(fā)表專欄文章150余篇。主持國家社科基金重點項目等國家及省部級課題7項，主持企事業(yè)單位委托課題20余項。獲4項省部級獎勵，2次被評為中國人民大學(xué)年度“十大教學(xué)標(biāo)兵”，著作獲第四屆蔣一葦企業(yè)改革與發(fā)展學(xué)術(shù)基金獎。
With each new edition, we work hard to achieve the goal of maintaining the standard that we established for presenting strategic management knowledge in a readable style. To prepare for each new edition, we carefully study the most recent academic research to ensure that the content about strategic management that we present to you is up to date and accurate. In addition, we continuously read articles appearing in many different and widely read business publications (e.g., Wall Street Journal, Bloomberg Businessweek, Fortune, Financial Times, Fast Company, and Forbes, to name a few). We also study postings through social media (such as blogs) given their increasing use as channels of information distribution. By studying a wide array of sources, we are able to identify valuable examples of how companies are using (or not using) the strategic management process. Though many of the hundreds of companies that we discuss in the book will be quite familiar, some will likely be new to you. One reason for this is that we use examples of companies from around the world to demonstrate the globalized nature of business operations. To maximize your opportunities to learn as you read and think about how actual companies use strategic management tools, techniques, and concepts (based on the most current research), we emphasize a lively and user-friendly writing style. To facilitate learning, we use an Analysis-Strategy-Performance framework that is explained in Chapter 1 and referenced throughout the book.
Part 1： Strategic Management Inputs
1． Strategic Management and Strategic Competitiveness
2． The External Environment： Opportunities， Threats， Industry Competition， and Competitor Analysis
3． The Internal Organization： Resources， Capabilities， Core Competencies， and Competitive Advantages
Part 2： Strategic Actions： Strategy Formulation
4． Business-Level Strategy
5． Competitive Rivalry and Competitive Dynamics
6． Corporate-Level Strategy
7． Merger and Acquisition Strategies
8． International Strategy
9． Cooperative Strategy
Part 3： Strategic Actions： Strategy Implementation
10． Corporate Governance
11． Organizational Structure and Controls
12． Strategic Leadership
13． Strategic Entrepreneurship
Part 4： Case Studies
新書資訊