這是給每一位中國企業家和管理者*好的禮物，本書可幫助他們有力掌控企業文化，讓企業家理念更好地傳承，讓中國商業更加成功，同時管理者可獲得*有力的管理之道，更快實現職業成功。本書是作者10年學習心得，書中分析了目前文化管理的核心挑戰，提出了一流企業文化管理框架和22個管理策略，解決了文化評估、文化梳理、文化考核、文化融入管理的渠道等難題，而且書中還有大量文化案例、文化示范、文化工具等，可幫助讀者更好地掌握文化管理。
《干法：打造一流企業文化22策略》是一本幫助企業管理者落實企業文化的實用指導手冊，包含豐富的案例及對實踐操作的經驗總結。作者精心提煉的22個策略涵蓋了打造一流企業文化的多個層面及角度，本書將幫助企業管理者更好地了解并成功樹立適合自身的企業文化。
史德安，山東人，2006年進入山東師范大學修企業文化碩士學位，畢業后就職某紐交所上市跨國醫藥企業集團、中國知名咨詢公司、中國*的互聯網金融P2P平臺公司等從事文化學習研究、咨詢、培訓、顧問與管理工作，服務大中小型公司20余家，親自訪談企業高中基層1000余人，在《中外企業文化》《銷售與管理》等雜志發表文章若干，在企業文化理論研究，以及文化調研評估、梳理提煉、落地與管理等實戰方面有豐富經驗。
目錄
第一章
企業文化新態度
一、3個企業文化定義模式 ······················································001
二、6個企業文化基本作用 ······················································003
三、2個企業文化形成方式 ······················································006
四、9個企業文化變量 ····························································011
五、企業文化是企業家文化嗎？ ···············································020
六、如何正確追求企業文化特色？ ············································021
第二章
企業文化落地框架概況
一、如何理解企業文化落地 ·····················································024
二、一流企業文化落地框架 ·····················································028
第三章
文化認知實現文化的心靈洗禮
第一策 靈活多樣的宣傳 ··································································057
一、文化宣傳意義 ·································································057
二、文化宣傳原則 ·································································058
三、文化宣傳內容 ·································································059
四、文化宣傳渠道 ·································································061
五、文化宣傳策略 ·································································067
第二策 深入心靈的培訓 ··································································070
一、文化培訓意義 ·································································070
二、文化培訓原則 ·································································071
三、文化培訓內容 ·································································073
四、文化培訓類型 ································································074
五、文化培訓方式 ·································································076
第三策 富含文化的活動 ··································································080
一、文化活動作用 ·································································080
二、文化活動原則 ·································································082
三、文化活動類型 ·································································084
四、文化活動策劃 ·································································092
五、活動相關問題 ·································································095
第四策 難以忘懷的形象 ··································································096
一、文化形象作用 ·································································096
二、文化形象類型 ·································································097
三、注意事項 ·······································································104
第五策 順暢有效的溝通 ··································································105
一、文化溝通作用 ·································································105
二、文化溝通內容 ·································································106
目 錄 、文化溝通形式 ·································································108
四、文化溝通原則 ·································································111
第六策 浸潤人文的環境 ··································································112
一、工作環境影響 ·································································112
二、人文環境營造 ·································································113
三、注意事項 ·······································································116
第四章
文化信任構建文化的高度信仰
第七策 文化內容的合法性 ·······························································123
一、什么是企業文化的合法性 ··················································123
二、企業文化為什么要有合法性 ···············································124
三、如何獲得企業文化合法性 ··················································125
四、注意事項 ·······································································129
第八策 領導行為的影響力 ·······························································132
一、領導行為的影響力 ···························································132
二、關于領導力的研究 ···························································132
三、基于價值觀的領導行為 ·····················································133
四、文化領導力提升途徑 ························································136
第九策 企業承諾的可信度 ·······························································137
一、企業文化的承諾體系 ························································137
二、承諾能夠引導員工行為 ·····················································140
三、企業應學會作出承諾 ························································141
第十策
管理制度的文化性 ·······························································143
一、管理制度為什么要有文化性？ ············································143
二、企業文化融入制度的切入口 ···············································144
三、企業文化怎么融入制度 ·····················································163
四、注意事項 ·······································································165
第十一策 文化儀式的體驗性 ···························································166
一、什么是儀式 ····································································166
二、企業文化為什么要重視儀式 ···············································167
三、企業文化要重視哪些儀式 ··················································167
四、注意事項 ·······································································171
第十二策 成功實踐的說服力 ···························································172
一、成功的文化意義 ······························································172
二、具有文化說服力的成功類型 ···············································172
三、注意事項 ·······································································175
第五章
文化能力奠定文化的落地基礎
第十三策 文化素質的匹配性 ···························································177
一、為什么要注重文化素質匹配性？ ·········································177
二、怎樣提升文化素質 ···························································178
三、注意事項 ·······································································183
第十四策 文化管理的專業性 ···························································184
一、文化管理專業性的短板 ·····················································184
二、如何提升文化管理專業性 ··················································184
三、注意事項 ·······································································189
第十五策 文化管理的組織保障 ························································189
一、企業文化組織的意義 ························································189
二、企業文化組織的設計 ························································190
三、注意事項 ·······································································195
第十六策 文化管理的系統性 ···························································196
一、文化管理系統重要性 ························································196
二、建立七個文化管理體系 ·····················································196
三、注意事項 ·······································································205
第六章
文化施行開展全面的文化變革
第十七策 企業文化的全面管理 ························································209
一、全面文化管理的必要性 ·····················································209
二、全面文化管理的基本內涵 ··················································210
三、實施全面文化管理 ··························································213
四、注意事項 ·······································································215
第十八策 文化管理的目標承諾 ·······················································
217
一、目標承諾的重要性 ···························································217
二、如何界定文化管理的目標 ··················································218
三、如何實現對目標的承諾 ····················································220
四、注意事項 ·······································································222
第十九策
文化管理的戰略規劃 ························································223
一、文化戰略規劃的重要性 ·····················································223
二、如何進行文化戰略規劃 ·····················································224
三、注意事項 ·······································································230
第二十策 文化管理的行為變革 ·······················································
236
一、行為變革的必要性 ···························································236
二、行為變革的內容 ······························································236
三、行為變革的困難 ······························································245
四、如何實現行為變革 ···························································248
五、注意事項 ·······································································253
第二十一策 文化管理的考核評價 ·····················································266
一、文化考評必要性 ······························································266
二、文化考評的對象 ······························································267
三、文化考評的內容 ······························································267
四、文化考評的指標體系 ························································269
五、文化考核的原則 ······························································272
六、文化考評的方法 ······························································273
七、其他事項 ·······································································274
第二十二策 文化管理的持續改進 ·····················································275
一、持續改進的必要性 ···························································275
二、持續改進的內容 ······························································275
三、持續改進的方式 ······························································279
四、注意事項 ·······································································281
致謝
································································································287
新書資訊