本教材充分貫徹教育部外語專業教學指導委員會2000年《高等學校英語專業英語教學大綱》的要求,體現2000年教育部《高職高專教育英語課程教學基本要求》的精神,結合當前專科英語教學的實際情況,以培養英語復合型人才為出發點,改變傳統的、各個場景模塊孤立設置的模式,構建故事性、卡通型教材編排新方式。教材將課程內容按外貿實際工作流程為線索進行合并重組,分為10個項目,涵蓋了歡迎客戶、商務約會與安排、商務會議等各個商務活動環節。各單元的主題緊扣實際,設計和擬定具體的、基于實際工作過程的情景訓練任務,并且按照循序漸進的原則,由簡單到復雜,具備真實性和可行性。通過真實可行的項目任務,一方面能讓學生真實體驗工作過程,實現職業技能強化訓練的目標;另一方面有助于實現職業能力與行業崗位的有效接軌,加快學生的崗位適應速度。
張敏(1978—),籍貫山東。現為浙江金融職業學院副教授、教學名師。曾赴澳大利亞陽光海岸大學訪學,目前正在杭州電子科技大學訪學。她于2015年獲得第二屆全國高校教師微課大賽一等獎,先后受邀在浙江省、湖南省、湖北省的微課研討會議中、全國高職國培項目中多次擔任主講嘉賓。她16年來潛心教科研,曾主持廳局級課題3項,發表論文十余篇,編寫教材4部,出版專著1本。
Unit 1 Job Interview
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 2 Business Greetings
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 3 Organization Structure
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 4 On the Phone
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 5 At the Trade Fair
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 6 Business Reception
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 7 Company Presentation
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 8 Business Negotiation
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 9 Customer Service
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 10 Sightseeing
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Appendix
參考文獻